May 23, 2022

In this episode of Trending Now An IP Podcast, Janet Cho and Ed White discuss what it means when someone puts MADE IN THE USA on their brand and what the conation is to their brand to consumers.

May 3, 2022

Social media is a great frontier to build and expand brand equity. Companies use it to create brand identities and even brand “personalities.” On the latest episode of Trending Now - An IP Podcast, Courtney Reigel and Ed White offer guidance and caution regarding companies’ use of social media in the modern era,...